One of the first marketing decisions you face as a new reflexologist is deciding on your price. (After all the “5 P’s of Marketing” – aka the foundational components – are product, price, place (aka location), promotion, and people.) The first step is to do a survey of what others are charging. Look at other… Read More
First Steps
Ways to Promote Your Reflexology Business
Marketing as a concept is huge! Some might think it’s just the advertising, or promotions, or sales techniques, but really it encompasses every touch point your business has with potential and current clients and even the community as a whole. I learned it as the “4 P’s of Marketing”: product, place, promotion, and price. These… Read More
Make it Easy To Book a Reflexology Session
Have you ever seen a Facebook post (or website page or even an ad) that clearly wants you to take action but doesn’t make it easy to do so? Take this example above, the business is having a special to entice you to schedule a session, but if you see this post in your newsfeed… Read More
Getting More Links – Directory Listings
How Do Directory Listings Help My Reflexology Business? Getting more links to your website is called backlinking when it’s part of “search engine optimization” (SEO) and something marketers can spend a lot of time on. The goal of using SEO is to get your website to show up as the top result for Google and… Read More
Do You Show Up First On Google Maps And Google Searches?
“I get at least 50% of new clients from my website and they found my website because I show up when they are searching online for a reflexologist.” When you search for a service such as “reflexologist near me” you’ll notice that the first results are typically map listings. Google and other search engines use… Read More