While I started the wearable reflexology marketing shop with TeePublic I’ve had a few requests that have led me to check out other options for more diversity in the product offerings as well as what’s best for reflexologists in different countries. So far I’ve settled on using 3 platforms, though I’m open to requests if… Read More
Take a Yoga Approach to Marketing Your Reflexology Practice
If you are familiar with yoga, there are several things you’ve probably learned from that practice that can help you approach getting more reflexology clients when focusing on your marketing efforts. Starting with the Beginner’s Mind (even when you’re far from being a beginner) I really connected with this concept the first time I heard… Read More
Publicity Terminology
Getting some publicity in the media is one of the best ways to reach a large audience for free to let them know how reflexology can help them. Granted these days the reach tends to skew older, so the effectiveness will depend on who you are trying to reach and what media picks up your… Read More
Re-Opening Marketing Tips for your Reflexology Practice
As restrictions are being lifted and reflexologists are starting to re-open, it’s time to talk about how to market yourself and get clients booking again. Unfortunately, it’s probably going to look a little different for a while. Some clients are probably eager to get back on your reflexology table (or in your chair) while others… Read More
Do Social Media Algorithms Help or Hurt My Reflexology Business?
Part of effectively using social media marketing these days means we need to have an understanding of the terminology. Facebook, Instagram, Pinterest, LinkedIn, and other social platforms use algorithms. So do search engines like Google and Bing. But also other sites like video services such as Netflix, dating sites, online shopping sites like Amazon, and… Read More
How to Sell an eBook for Extra Income as a Reflexologist
Building off the Collaborative eBook Project we facilitated, here is advice on how to market and sell your ebook. While written with our collaborative authors in mind, these tips will help all of you embarking on new revenue streams by writing an ebook. Other tools for selling digital services are covered briefly in our comprehensive… Read More
CLOSED (Opportunity: a Reflexologist Written Collective eBook)
UPDATE: This project has already been completed. Writing an ebook can seem daunting and take weeks or months to create. Collaborating on the other hand offers reflexologists in the OnPoint Holistic Marketing community an easier and faster way to generate some extra income by selling an ebook. Basically the idea is that everyone who contributes… Read More
Make Your Reflexology Practice Go Digital (During the Quarantine)
Virtual Business Tools – Thankfully there are a number of tools, resources, and software out there to help you adapt your reflexology practice to work virtually with video consultations, trainings, and digital products you can sell to keep bringing in income during the COVID-19 social distancing quarantine. And many offer free or low-cost options. I… Read More
Income Generating Ideas While Your Reflexology Practice is Closed
Ways to bring in new income Not sure how to implement these ideas? Check out the follow-up article, “Make Your Reflexology Practice Go Digital (During the Quarantine).” Disclaimer: You should adapt these as needed and do what you know. I’m not encouraging you to misrepresent your skills or background, but I also know many of… Read More
How to Be Proactive with your Reflexology Business during COVID-19
As the repercussions of COVID-19 (aka the Novel Coronavirus) start to impact service-based businesses here are a few tips to be proactive in keeping your reflexology clients booking and a few ideas on how to make the most of the slower times. If you’ve closed your practice and are not taking new clients, you can… Read More
Reflexology Marketing For Valentine’s Day [Comprehensive Guide]
Valentine’s Day is the 3rd biggest holiday for gift-giving spending (Christmas being #1 and Mother’s Day #2) making it a great opportunity to attract some new clients with gift-certificates. Before we get into the promotion ideas, let’s look at the spending trends to help you understand who is most likely to purchase gift certificates from… Read More
How Much Should You Charge For Reflexology?
One of the first marketing decisions you face as a new reflexologist is deciding on your price. (After all the “5 P’s of Marketing” – aka the foundational components – are product, price, place (aka location), promotion, and people.) The first step is to do a survey of what others are charging. Look at other… Read More